Interactive
A downloadable app from Carl's Jr. allows the user to stand in front of any mirror with their camera phone and take a picture of themselves. After taking their pic, the app recognizes the location of the phone in the picture and replaces the image with an image of an item from the menu. Depending on the position of the phone, the item is either a beverage or a sandwich. The user can then post their picture to Facebook with the incentive of a coupon to get that item for free.
